Ten things every marketer should know about web performance no. 3: traffic affects performance

More traffic is a good thing. It means you’re doing something right. You’re driving people to your website. The more visitors you get, the bigger your pool of potential customers.

But an increase in traffic also presents a danger. Your website could start to slow down. Visitors become frustrated, annoyed. Suddenly, far fewer of them are interested in buying from you. Ultimately, your website could fail altogether. No website means no sales.
Continue reading