When looking for things that delay a web page’s render start time, there are a number of usual suspects. Blocking scripts. Oversized CSS files. Possibly a big base64 encoded image at the top of the page.
We don’t normally think of favicons.
More traffic is a good thing. It means you’re doing something right. You’re driving people to your website. The more visitors you get, the bigger your pool of potential customers.
But an increase in traffic also presents a danger. Your website could start to slow down. Visitors become frustrated, annoyed. Suddenly, far fewer of them are interested in buying from you. Ultimately, your website could fail altogether. No website means no sales.
Is your website meeting KPIs for speed and availability? Are key user journeys working as they should? Is your website’s performance now the same as it was this time yesterday? Are you sure? How can you tell?