Marketers use a lot of images on websites. They’re needed to show off products. They’re used for ads and promotions. They form key parts of attractive designs, carefully calculated to turn visitors into customers.
But when images slow web pages down, they have the opposite of the desired effect. They frustrate visitors. They turn people away. They drive potential customers to the competition.
But have we come to rely on it too much?
What’s your Black Friday website going to look like? Will it be as fast as the current version? Will it be as resilient? What will happen when large numbers of customers, hungry for a bargain, start responding to your promotions?
In the rush to get Black Friday promotions ready in time, it’s easy to overlook something that most organisations take for granted for the rest of the year: that the website will work.
If this is something you haven’t addressed yet, it’s not (quite) too late.
Here are a few things you can do to make sure you’re open for business when it matters most.