Five simple steps to make your website faster

In our recent webinar on the real-world impact of site speed on conversion, Andy Davies and Simon Hearne showed us that delivering a faster, more effective website doesn’t have to mean starting from scratch. They homed in on a few web performance tips that can deliver some of the biggest improvements with the least effort. Here’s what they came up with:
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Could you be barring millions of shoppers from your website?

Most retailers wouldn’t open a store in a location so inaccessible that it could be reached only by people with top-of-the-range 4×4 vehicles.

But this is effectively what some retailers are doing to potential customers online.

The reason?

A lot of websites are a lot slower on certain mobile devices. What works on one smartphone could be all but unusable on another.

And we’re not just talking about 10-year old smartphones.

Even up-to-date devices – particularly lower-end Android devices – aren’t really able to cope with many of today’s ecommerce websites.
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