Five simple steps to make your website faster

In our recent webinar on the real-world impact of site speed on conversion, Andy Davies and Simon Hearne showed us that delivering a faster, more effective website doesn’t have to mean starting from scratch. They homed in on a few web performance tips that can deliver some of the biggest improvements with the least effort. Here’s what they came up with:
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How to subset fonts with unicode-range

Ever since it became feasible to use more than a limited range of web safe fonts, web designers have been merrily unleashing their creativity, using weird and wonderful typefaces without having to resort to imagery.

And ever since then, the people who care about web performance have been trying to curb some of that enthusiasm. This is because a custom font is an extra resource that the browser has to download for the page to be displayed (different browsers do different things in terms of what they’ll display while waiting for a font to load).

We’ve given a broad outline of how to minimise the impact of custom fonts on performance in a previous post. This time, we’re going to focus on one technique: using the unicode-range CSS descriptor for subsetting.
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