How did Britain’s top retail sites cope with Black Friday?

So, Black Friday came and went. And, for the most part, Britain’s online retailers can breathe a collective sigh of relief. Despite surges in visitor numbers for many of the big players, meticulous capacity planning and traffic management appear to have paid off, and most have emerged with revenue and reputation unscathed. We’re pleased to have helped a number of them with load testing and performance optimisation in preparation for the big day.
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Ten things every marketer should know about web performance no. 3: traffic affects performance

More traffic is a good thing. It means you’re doing something right. You’re driving people to your website. The more visitors you get, the bigger your pool of potential customers.

But an increase in traffic also presents a danger. Your website could start to slow down. Visitors become frustrated, annoyed. Suddenly, far fewer of them are interested in buying from you. Ultimately, your website could fail altogether. No website means no sales.
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Don’t forget to optimise and test your site before Black Friday

What’s your Black Friday website going to look like? Will it be as fast as the current version? Will it be as resilient? What will happen when large numbers of customers, hungry for a bargain, start responding to your promotions?

In the rush to get Black Friday promotions ready in time, it’s easy to overlook something that most organisations take for granted for the rest of the year: that the website will work.

If this is something you haven’t addressed yet, it’s not (quite) too late.

Here are a few things you can do to make sure you’re open for business when it matters most.
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