Five simple steps to make your website faster

In our recent webinar on the real-world impact of site speed on conversion, Andy Davies and Simon Hearne showed us that delivering a faster, more effective website doesn’t have to mean starting from scratch. They homed in on a few web performance tips that can deliver some of the biggest improvements with the least effort. Here’s what they came up with:
Continue reading

Could you be barring millions of shoppers from your website?

Most retailers wouldn’t open a store in a location so inaccessible that it could be reached only by people with top-of-the-range 4×4 vehicles.

But this is effectively what some retailers are doing to potential customers online.

The reason?

A lot of websites are a lot slower on certain mobile devices. What works on one smartphone could be all but unusable on another.

And we’re not just talking about 10-year old smartphones.

Even up-to-date devices – particularly lower-end Android devices – aren’t really able to cope with many of today’s ecommerce websites.
Continue reading

Accelerated mobile pages – what are they and what do they mean for the web?

Remember the old days, when websites were simple?

Just a bit of text, maybe a few hyperlinks and a couple of images. No video. Minimal interactivity. No single page applications. Web pages really were just pages.

Well guess what?

The old Internet is back.

The Accelerated Mobile Pages (AMP) Project is an open source initiative supported by a number of big publishers and championed by Google.

It aims to deliver faster web pages to mobile users, and it’s doing it by going back to basics.
Continue reading