Don’t forget to optimise and test your site before Black Friday

What’s your Black Friday website going to look like? Will it be as fast as the current version? Will it be as resilient? What will happen when large numbers of customers, hungry for a bargain, start responding to your promotions?

In the rush to get Black Friday promotions ready in time, it’s easy to overlook something that most organisations take for granted for the rest of the year: that the website will work.

If this is something you haven’t addressed yet, it’s not (quite) too late.

Here are a few things you can do to make sure you’re open for business when it matters most.
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Could a few simple steps make your landing page four times faster?

A few weeks ago, we published a blog post that gave some general advice on building a high-performing landing page.

What we thought we’d do in this post is follow up with a practical example that shows some of that advice in action.

We built a very basic web page containing:

  • some styles
  • some JavaScript
  • a big image
  • an embedded video

It wasn’t pretty, but it did include the ingredients we featured in the earlier post, including some of the common characteristics responsible for slowing landing pages down.

We then built another version of the same page, optimised to try to get it to load and display as fast as possible.

Next, we tested both pages in Performance Analyser (using Chrome with a download speed of 5Mbps).

Here’s what we found.
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