What’s your Black Friday website going to look like? Will it be as fast as the current version? Will it be as resilient? What will happen when large numbers of customers, hungry for a bargain, start responding to your promotions?
In the rush to get Black Friday promotions ready in time, it’s easy to overlook something that most organisations take for granted for the rest of the year: that the website will work.
If this is something you haven’t addressed yet, it’s not (quite) too late.
Here are a few things you can do to make sure you’re open for business when it matters most.
Every quarter, we take a look at the performance of 50 of the UK’s top retail home pages.
Typically, we see the numbers creep up every time. On average, Britain’s retail sites seem to be getting progressively slower. However, averages can be misleading, so for Q2 of 2016, we looked at distributions for a range of key metrics, comparing this quarter with the same period last year.
Valentine’s Day is big business. And while the rampant commercialisation isn’t to everyone’s taste, it provides a welcome injection of cash for a certain type of retailer. We used NCC Group’s synthetic monitoring to track the performance of a selection of 30 florists and other gift websites to see how they coped over this busy period.