When looking for things that delay a web page’s render start time, there are a number of usual suspects. Blocking scripts. Oversized CSS files. Possibly a big base64 encoded image at the top of the page.
We don’t normally think of favicons.
Marketers use a lot of images on websites. They’re needed to show off products. They’re used for ads and promotions. They form key parts of attractive designs, carefully calculated to turn visitors into customers.
But when images slow web pages down, they have the opposite of the desired effect. They frustrate visitors. They turn people away. They drive potential customers to the competition.
But have we come to rely on it too much?